On 22 March 2023, the European Commission put forward a proposal for a directive on green claims. The proposed directive would require companies to substantiate the voluntary green claims they make in business-to-consumer commercial practices, by complying with a number of requirements regarding their assessment (e.g. taking a life-cycle perspective). No single method for the assessment would be stipulated

EPRS Policy Podcast - Green claims' directive: Protecting consumers from greenwashing