European citizens have repeatedly demanded an end to the harmful use of animals in cosmetics and other chemical tests, as well as an ambitious plan to bring all experiments on animals to an end. The Save cruelty free cosmetics European Citizens' Initiative closed on 31 August 2022 with 1,413,383 signatures collected in one year. This is the second ECI on this issue that has surpassed the one million signature mark, the first being Stop Vivisection in 2015. This infoclip shows cosmetics and cruelty free logos in a make-up store and a drugstore, close-ups of different types of cosmetics and a professional make-up artist at work.

Belgium

animal welfare (T)

animal experiments

animal welfare

cosmetic product

cosmetics industry

Infoclips (T)

Infoclip: Cruelty free cosmetics

Customer checking what brands are cruelty free in the Bunny free app, 2 shots

Customer looking at cruelty free cosmetics, 3 shots

Close-up PETA approved and Vegan, 2 shots

Close-ups of cruelty free cosmetics, 10 shots

<p>Person testing make-up and nail polish on hands, 8 shots</p>

Make-up artist putting make-up on a client, 3 shots