&lt;p>Cookies: pieces of stored data that track your online behaviour. New legislation aims to simplify the process: asking you only once whether you accept cookies or not.&lt;/p>

technology

consumer protection

rights of the individual

DSM (Digital Single Market)

Cookies explained

https://api.multimedia.europarl.europa.eu/documents/20125/11430837/N02-PUB-170608-COOK-EN.srt

The European Parliament is legislating on cookies, 

and no, not the kind you can dip in milk.

It's a small piece of data aimed to make your life easier: 

But cookies can also help advertisers choosing which ads work best.

an annoying little banner pops up to ask 

whether you're okay with cookies tracking your behaviour.

New European legislation in the pipeline wants to make it simpler: 

you'll be asked just once by your browser 

whether you accept cookies for all websites and apps. 

The so called "innocuous cookies", that do not store personal information, 

News publishers welcome the modernisation of the consent system. 

They argue that creating a general on-off switch will leave them...

They're afraid that this would concentrate more data power [