Geo-blocking and other geographically-based restrictions undermine online shopping and cross-border sales. Proposed in May 2016 as part of the Digital Single Market, the Regulation to end unjustified geoblocking was identified as a legislative priority for 2017.
For citizens this means they will be able to buy their new electrical goods online, rent a car or get their concert tickets across borders as they do at home. It will ensure that they no longer face barriers such as being asked to pay with a debit or credit card issued in another country. For businesses, this means more legal certainty to operate cross-border.