MEPs advocate an overhaul of the traditional economy with the circular economy concept aimed at conserving resources through innovative product design and re-use.

Buy, use, throw away: breaking the cycle

Each person generates 5 tonnes  of waste a year.

But if nature can recycle itself,  why not humans?

Owning a good makes sense  if that good increases in value.

owning any disposable good  doesn't make sense.

The circular economy  is the ultimate recycling concept.

and save the planet  from an ecological disaster.

Currently 1.5 planets-worth  of resources are being used

But how can one man’s waste  become another’s raw material?

Everything starts with good thinking,  good materials and product design.

The products need to be upgradeable,  not just re-useable but upgradeable,

At the moment we are working for  a company specialised in mail processing.

They have a full mail flow  as they collect post from businesses

but an empty return flow  as they deliver the mail.

So we are working with them  to establish a new area of activity

which is to collect paper, cardboard  and ink cartridge waste.

But at the grand unveiling  at the Plenary...

The Commission didn't need 1.5 years  to come back with such a bad proposal.

Plans do include a common EU target  to recycle 65% of municipal waste

But these targets have been downgraded  from a previous package.

There is no target for resource efficiency,  no links to the European Semester,

the ban on landfilling disappeared  from the new material.

With the Parliament unhappy could the  new proposal be headed for the scrapheap?